@misc{10481/70858,
year = {2021},
month = {9},
url = {http://hdl.handle.net/10481/70858},
abstract = {The teaching methodology in university marketing subjects has traditionally been based
on “lecture classes”, which have proved to be insufficient for providing students with professional
skills that can be directly applied in the workplace. This research aims to reduce this gap between the
university and business by applying the active teaching methodology of work-integrated learning
(WIL), which consists of providing students with knowledge and experiences directly from professionals
that are invited to the classroom. We evaluated the effects of the WIL methodology on
university students in a marketing degree course through self-administered questionnaires. During
a semester, perceived personal, academic, and professional outcomes were assessed in two groups
of students of the same module, one of which participated in the WIL program (i.e., they received
lectures by professional marketing experts who were invited to the classroom and explained, through
real examples, the content of the subject being taught), and the other served as a control (i.e., they
learned the content only through traditional lectures from the college instructor). The results revealed
that the students who took part in the WIL program experienced increased motivation, enjoyment,
and interest in the subject. Furthermore, they had an increased understanding and acquisition of the
concepts, as well as a greater perceived ability to manage companies and a comprehension of the
economic environment. These findings constitute an advance because they identify the benefits of
applying WIL in knowledge fields where the acquisition of professional skills is crucial for graduates’
entry into the labor market.},
organization = {Junta de Andalusia	B-SEJ-220-UGR18},
organization = {Fundacion Ramon Areces	CISP18A6208},
organization = {Teaching Innovation Project PIBD Basic I of the UGR	20-45},
publisher = {MDPI},
keywords = {Work-Integrated learning},
keywords = {Marketing},
keywords = {Professional experiences brought into the classroom},
keywords = {University},
keywords = {Motivation},
keywords = {Interest},
title = {Evaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroom},
doi = {10.3390/math9172164},
author = {Casado Aranda, Luis Alberto and Sánchez Fernández, Juan and Montoro Ríos, Francisco Javier and Arias Horcajadas, María Isabel},
}