@misc{10481/70555,
year = {2021},
url = {http://hdl.handle.net/10481/70555},
abstract = {The aim of the present research was to present the typologies of foreign tourists in the city of
Granada, Spain, based on their emotional perception and interest in culture using different fieldwork
methods. The main obtained results determine four segments of tourists: cultural, alternative,
heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented
other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable,
the obtained results show that satisfaction increased when cultural reasons had a strong influence
on the tourists’ choice of destination. This research contributes to identifying the characteristics of
the different visitor segments, with the aim of designing tourist and cultural products that can more
efficiently satisfy their needs. This will have a positive impact on the economic development of the
city of Granada with an increase in tourist spending, which will lead to an increase in employment
and urban development.},
publisher = {MDPI},
keywords = {Segmentation},
keywords = {Motivation},
keywords = {Satisfaction},
keywords = {World Heritage Sites},
keywords = {Destination},
keywords = {Emotional perception},
title = {Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain},
doi = {10.3390/land10090965},
author = {Valverde Roda, José and Solano Sánchez, Miguel Ángel and Aguilar Rivero, Minerva and Gómez Casero, Gema},
}