@misc{10481/68454,
year = {2021},
url = {http://hdl.handle.net/10481/68454},
abstract = {Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of
neuroscience with an extensive background in scientific publications. Thus, the present study aims to
identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic
work produced during the last decade in this area, and to show patterns, features, and trends that
define the past, present, and future of this specific area of knowledge. The HCPs show a perspective
of those documents that, historically, have attracted great interest from a research community and that
could be considered as the basis of the research field. In this study, we retrieved 907 documents and
analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during
the period 2010–2019. The H-Classic approach offers an objective method to identify core knowledge
in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To
accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides
results that give us a useful insight into the development of this field of research, revealing those
scientific actors who have made the greatest contribution to its development: authors, institutions,
sources, countries as well as documents and references.},
organization = {Programa Operativo FEDER Andalucía 2014–2020 under
Grant UMA 18-FEDERJA-148},
publisher = {MDPI},
keywords = {Bibliometrix},
keywords = {Consumer behaviour},
keywords = {Consumer psychology},
keywords = {Consumer neuroscience},
keywords = {H-Index},
keywords = {Highly cited papers (HCPs)},
keywords = {Scientometrics},
keywords = {Science mapping analysis},
keywords = {SciMAT},
title = {Citation Classics in Consumer Neuroscience, Neuromarketing and Neuroaesthetics: Identification and Conceptual Analysis},
doi = {10.3390/brainsci 11050548},
author = {Sánchez Núñez, Pablo and Herrera Viedma, Enrique},
}