@misc{10481/63316,
year = {2020},
month = {7},
url = {http://hdl.handle.net/10481/63316},
abstract = {Current developments in information technology and communications, as well as the
significant transformations the business world is being forced to make, are generating an opportunity
for widespread acceptance of mobile payments. The present research analyzes the intention to use the
Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents
of its use. To carry out the research, 539 users were invited to respond to an online questionnaire,
and an analysis of structural equation modeling was used. The results indicate that perceived value
is the variable that most influences the intention to use the proposed payment system, followed by
perception of utility and risk. This work has important implications for companies in the sector.},
publisher = {MDPI},
keywords = {Mobile payment},
keywords = {Near-field communication},
keywords = {Apple Pay},
keywords = {Intention to use},
title = {Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay},
doi = {10.3390/su12135443},
author = {Liébana Cabanillas, Francisco José and García Maroto, Inmaculada and Muñoz Leiva, Francisco and Ramos de Luna, Iviane},
}