@misc{10481/61249,
year = {2019},
month = {6},
url = {http://hdl.handle.net/10481/61249},
abstract = {Market-Oriented companies are committed to understanding both the needs of their customers, and the
capabilities and plans of their competitors through the processes of acquiring and evaluating market information
in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that
one of their main strategic objectives for the next years is to become a truly data-driven organisation in the
current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build
enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial
Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive
to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time
(compared with traditional approaches).},
organization = {This paper has been elaborated with the financing of FEDER
funds in the Spanish National research project TIN2016-75850-R from
Spanish Department for Economy and Competitiveness.},
publisher = {IMAI Software},
keywords = {Big data},
keywords = {Cloud Architecture},
keywords = {Artificial Intelligence Strategy},
keywords = {Data Supermarket},
title = {Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations},
doi = {10.9781/ijimai.2019.06.003},
author = {Moreno, Caio and Carrasco, Ramón Alberto and Herrera Viedma, Enrique},
}