@misc{10481/59820,
year = {2019},
month = {9},
url = {http://hdl.handle.net/10481/59820},
abstract = {Hospitality brand management is a primary concern in the hotel
industry and the evaluation of brands can be considered as a decision-
making problem with multiple criteria. The evaluation information
of brands may be uncertain sometimes. The q-rung
orthopair fuzzy set (q-R.O.F.S.), which represents the preference
degree of a person from the positive and negative aspects, has
turned out to be an efficient tool in depicting uncertainty and
vagueness in the decision-making process. This article dedicates to
presenting an integrated multiple criteria decision-making method
with q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed
to solve the deficiencies of two existing score functions.
Then, a weight-determining method based on the additive consistency
of the preference relation is developed. A decision-making
method integrating the score function, the best worst method
and the VIsekriterijumska optimizacija I KOmpromisno Resenje
(V.I.K.O.R.) which means multiple criteria compromise optimisation
in English) method is further proposed. Finally, a case study
regarding the hospitality brand management is provided to show
the applicability and validity of the proposed method.},
organization = {The work was supported by the National Natural Science Foundation of China (71771156,
71971145), the Scholarship from China Scholarship Council (No. 201906240161) and the
Deanship of Scientific Research (DSR) at King Abdulaziz University, Jeddah (No. RG-10-611-
39, No. RG-7-135-38).},
publisher = {Taylor & Francis},
keywords = {Hospitality brand management},
keywords = {Multiple criteria decision making},
keywords = {Score function},
keywords = {Best West Method},
title = {Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method},
doi = {10.1080/1331677X.2019.1658533},
author = {Mi, Xiaomei and Herrera Viedma, Enrique},
}