@misc{10481/54890,
year = {2019},
month = {2},
url = {http://hdl.handle.net/10481/54890},
abstract = {Diverse factors such as the development of globalisation processes and an ever-changing
economic environment are encouraging companies to access external markets. Localisation, the activity that
makes a certain product –for example, a website– linguistically and culturally appropriate for a particular
country and language, is an extremely valuable tool for companies who want to pursue internationalisation
strategies. In Spain, small and medium enterprises (SMEs) make up over 99% of the country’s business
structure. However, the localisation of their websites is often deficient. An analysis of 70 Spanish SME corporate
websites was performed with the purpose of assessing the degree and characteristics of website localisation in
the SME sector in Spain. It was found out that the web presence of Spanish SMEs presents serious deficiencies
and that the contents offered on their websites are often poorly localised, if at all. The information gathered enabled
us to put forward a series of practical recommendations for SME corporate website localisation.},
publisher = {Digital Information Research Foundation},
keywords = {Localisation},
keywords = {Website Localisation},
keywords = {Translation},
keywords = {Small and Medium Enterprises (SMEs)},
keywords = {Spanish SMEs},
keywords = {GILT},
title = {Website Localisation in the Corporate Context: A Spanish Perspective},
doi = {10.6025/jdim/2019/17/1/34-43},
author = {Olvera Lobo, María Dolores and Castillo-Rodríguez, Celia},
}