@misc{10481/54493,
year = {2011},
month = {5},
url = {http://hdl.handle.net/10481/54493},
publisher = {Universitat Jaume I},
keywords = {Publicidad},
keywords = {Valores},
keywords = {Advergaming},
keywords = {Advertainment},
keywords = {Coca-Cola},
title = {Publicidad y valores: el advertainment y advergaming en Coca-Cola},
author = {Martínez Rodrigo, María Estrella and Sánchez-Martín, Lourdes},
}