@misc{10481/53559,
year = {2018},
url = {http://hdl.handle.net/10481/53559},
abstract = {The impact of Web 2.0 technologies on the current social and economic environment has made it essential for any
internationalising company to establish a solid and professional online presence. Particularly, small and medium
enterprises (SMEs) can benefit from the use of diverse online tools because these can help them implement their business
abroad in exchange for a small investment. However, it must be borne in mind that interactions with users belonging to a
variety of sociocultural and linguistic contexts may take place. In this scenario, social media platforms and web
translation and localisation processes are two resources of great value. This study focusses on Spanish SME processes of
information dissemination and interaction with users by analysing their presence on social media platforms and their
application of web translation and localisation processes. The sample includes 70 Spanish SMEs drawn from a selection
of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online
presence lacks professionalism, a defined strategy and willingness to interact with users.},
publisher = {IADIS},
keywords = {Websites},
keywords = {Translation},
keywords = {Web Localisation},
keywords = {Small and Medium Enterprises},
keywords = {Social Networks},
keywords = {Web 2.0},
title = {Spanish SME use of Web 2.0 tools and web localisation processes},
author = {Castillo-Rodríguez, Celia and Gutiérrez Artacho, Juncal and Olvera Lobo, María Dolores},
}