@misc{10481/51857, year = {2018}, url = {http://hdl.handle.net/10481/51857}, organization = {Tesis Univ. Granada.}, organization = {Programa Oficial de Doctorado en Ciencias Económicas y Empresariales}, publisher = {Universidad de Granada}, keywords = {Economía}, keywords = {Medios de comunicación}, keywords = {Negocio}, title = {Essays on social media and business transformation}, author = {Braojos Gómez, Jesica}, }