@misc{10481/34953,
year = {2014},
url = {http://hdl.handle.net/10481/34953},
abstract = {It is widely assumed that online user behaviour is mainly utilitarian, although hedonic motivations such as enjoyment have also been found by recent research to have a marked influence on such behaviour. The present study explores the influence of website design (utilitarian motivation) on online user behaviour, in the context of a site promoting a tourist destination. The results underline the importance of utilitarian aspects for the effectiveness of online information-processing and the formation of perceived risk online. It is recommended that websites should reflect this type of motivation so as to make browsing useful for the online consumer.},
organization = {The authors appreciate the financial help provided via a research project of group ADEMAR (University of Granada) under the auspices of the Andalusian Program for R&D, number P06-SEJ02170, and Research Program from the Faculty of Education, Economy and Technology of Ceuta.},
publisher = {Universidad Miguel Hernández; Asociación Española de Marketing Académico y Profesional (AEMARK)},
keywords = {Website},
keywords = {Usability},
keywords = {Browsing time},
keywords = {Perceived risk online},
title = {Website design as moderating factor of online user behavior},
author = {Alcántara Pilar, Juan Miguel and Barrio García, Salvador Del},
}