@misc{10481/111863,
year = {2026},
month = {3},
url = {https://hdl.handle.net/10481/111863},
abstract = {The adoption of blockchain technology in the tourism sector presents a range of
opportunities and challenges for commercial operations in areas such as risk management,
sustainability, and regulatory compliance. Its applications include Smart
Contracts, digital currencies, and auditing tools that improve customer loyalty, payments,
and transparency. The integration of this technology presents obstacles that
must be identified and addressed. This study formulates five research questions
focused on the impact of blockchain on risk, barriers to adoption, sustainability,
auditing, and financing in tourism. A Bibliometric–Systematic Literature Review
methodology was used to analyse 79 articles indexed in the Web of Science up to
November 2025. The results highlight key benefits such as security and traceability,
while identifying critical barriers related to regulation, trust, and infrastructure. As
a central contribution, this study proposes a new integrative framework, the Digital
Technology Adoption in Markets (DATM) framework, based on models such as the
Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use
of Technology (UTAUT), and institutional and market theories. DATM captures
the multi-level complexity of blockchain adoption by incorporating technological,
regulatory, economic, and organisational dimensions. At the theoretical level, this
study extends the technology adoption and risk management models. At a practical
level, it offers a structured approach to guide blockchain implementation strategies
that promote regulatory compliance and sustainability in the tourism sector.},
organization = {Universidad de Granada},
publisher = {Information Technology & Tourism},
keywords = {Blockchain adoption},
keywords = {Risk management},
keywords = {Sustainable tourism},
keywords = {Digital auditing},
keywords = {Technology adoption models},
keywords = {DATM framework},
title = {Managing emerging risks and sustainability in blockchain adoption for tourism operations},
doi = {https://doi.org/10.1007/s40558-026-00366-2},
author = {Prados-Castillo, Juan Francisco and Gálvez-Sánchez, Francisco Jesús and Liébana-Cabanillas, Francisco José and Lara-Rubio, Juan},
}