@misc{10481/108926,
year = {2025},
month = {11},
url = {https://hdl.handle.net/10481/108926},
abstract = {Purpose – This work progresses toward a deeper understanding of the role of travel inspiration in shaping
tourism futures – in terms of how such inspiration is affected by the use of artificial intelligence (AI) and
intelligent virtual environments (IVEs) in virtual destination tours, coupled with certain personal characteristics
of the tourist.
Design/methodology/approach – An experiment is conducted, based on two factors: (1) a virtual
destination tour using three levels of technology sophistication: one control version (featuring 2D static
images), another with AI (intelligent chatbot) and another in an IVE (intelligent chatbot and VR with 3608
images); and (2) the participants’ need-for-cognition (NfC) (low vs high).
Findings – The results show that: virtual tours delivered via an AI format or an IVE exert a positive and
significant influence on travel inspiration; tourist NfC significantly influences travel inspiration; and NfC
moderates the effect of AI on travel inspiration. This moderating effect disappears when an IVE is used.
Originality/value – The findings extend and support the extant literature on inspiration and future tourism.
Taking an original experimental approach, this study offers a new perspective that deepens our understanding
of some of the factors that may trigger travel inspiration. The experiment analyzes the impact of AI and an IVE
(within a virtual destination tour), together with NfC, on travel inspiration. The results thus provide a solid basis
for destination managers to design effective strategies for developing future-oriented tourism offers,
characterized by the growing relevance of smart technologies and personalized experiences.},
organization = {MCIN/AEI/10.13039/501100011033 TED2021-1320788-100},
organization = {European Union NextGenerationEU/PRTR},
organization = {Ministerio de Ciencia, Innovación y Universidades of Spain PID2019-110941RB-100},
organization = {Junta de Andalucía A-SEJ-462-UGR20},
publisher = {Emerald},
keywords = {Travel inspiration},
keywords = {Artificial intelligence},
keywords = {AI},
keywords = {Chatbot},
keywords = {Intelligent virtual environment},
keywords = {IVE},
keywords = {Need-for-cognition},
keywords = {Experimental design},
keywords = {Tourism futures},
title = {The role of travel inspiration in shaping tourism futures: effects of artificial intelligence-based technologies and tourists’ need-for-cognition},
doi = {10.1108/JTF-10-2024-0228},
author = {Carrasco García, Patricia María and Polo Peña, Ana Isabel and Frías Jamilena, Dolores María},
}