@misc{10481/108610,
year = {2025},
month = {11},
url = {https://hdl.handle.net/10481/108610},
abstract = {In the face of recent challenges to gender equality and diversity,
most European countries feature such policies in their support
schemes for film production and in regulation of public service
television. Moreover, global streaming platforms such as Netflix
have made inclusion policies part of their brand. In an effort to
unpack how EU-policies are intertwined with inclusion efforts, this
article investigates gender equality and diversity discourses in the
implementation of the 2018 EU Audiovisual Media Services Directive
in Lithuania, Spain, and Sweden. The article uses a discourse policy
analysis to compare problem representations and to understand
how the articulation of the implementation of the Directive have
continued, challenged or been intertwined with different discourses.
The article finds that in Spain the Directive continued a discourse on
gender equality and diversity, while in Lithuania and Sweden, the
implementation of the Directive was intertwined with discourses
seeking to limit or roll back gender equality and diversity.},
organization = {Forskningsrådet om Hälsa, Arbetsliv och Välfärd - [2021-01596]},
organization = {Lietuvos Mokslo Taryba - [S-HERA-22-2]},
organization = {MICIU/AEI /10.13039/501100011033 y Unión Europea NextGenerationEU/PRTR - (PCI 2022-135065-2)},
organization = {CHANSE ERA-NET Co-fund programme funded by European Union’s Horizon 2020 Research and Innovation Programme - (no. 101004509)},
publisher = {Taylor and Francis},
keywords = {Diversity},
keywords = {Streaming services},
keywords = {Comparative},
title = {Gender equality and diversity discourses intertwined with the implementation of the EU audiovisual media services directive in Lithuania, Spain, and Sweden},
doi = {10.1080/10286632.2025.2593352},
author = {Jansson, Maria and Calderón Sandoval, Orianna and Oral, Taisija},
}