@misc{10481/108356,
year = {2025},
month = {2},
url = {https://hdl.handle.net/10481/108356},
abstract = {This study identifies the effect of applying different artificial intelligence (AI) tools in a virtual destination tour on the behavioral intention of potential tourists toward the virtual tour itself and toward the destination recreated in it. To fulfill the proposed research aims, a true experiment was conducted, based on one factor (technology type) and two treatment levels: 1) a virtual tour based on AI and 2) a virtual tour based on an intelligent virtual environment (IVE), representing lesser vs. greater technological sophistication, respectively. A static virtual tour using only 2D images (the simplest level of technology, involving neither VR nor AI) constituted the control group. The fieldwork was based on a final sample of 477 valid cases. The results show that both AI-based virtual tours and those based on IVE technology exert a positive and significant influence on behavioral intention toward the virtual tour itself. Furthermore, IVE-based tours exert a significant and positive effect on intention toward the destination recreated in the virtual tour, and they also make a greater impact than AI on both types of behavioral intention (virtual tour and destination).},
organization = {MCIN/AEI/10.13039/501100011033 and by the European Union NextGenerationEU/PRTR, TED2021-1320788-100},
organization = {Ministerio de Ciencia, Innovación y Universidades (España) PID2019-110941RB-100},
organization = {Junta de Andalucía A-SEJ-462-UGR20},
publisher = {Taylor & Francis},
keywords = {Virtual tourism},
keywords = {Digital tourism marketing},
keywords = {Destination marketing},
keywords = {Tourism technology},
keywords = {Intelligent virtual environment},
keywords = {Artificial intelligence},
title = {Virtual Tours: The Effect of Artificial Intelligence and Intelligent Virtual Environments on Behavioral Intention toward the Tour and the Tourist Destination},
doi = {10.1080/13683500.2025.2472289},
author = {Carrasco García, Patricia María and Frías Jamilena, Dolores María and Polo Peña, Ana Isabel},
}