@misc{10481/107598,
year = {2025},
month = {10},
url = {https://hdl.handle.net/10481/107598},
abstract = {The awareness of tourism’s environmental impact has increased interest in sustainable alternatives such as green hotels, yet tourists often fail to translate pro-environmental attitudes
into action, reflecting the attitude–behavior gap. This study extends the Theory of Planned
Behavior (TPB) by incorporating Environmental Knowledge and Climate Change-Related
Risk Perceptions (CC-RRPs) as background factors and testing their effects on Green Hotel
Purchase Intentions (GHPIs) among Spanish travelers. Data from 1442 respondents were
analyzed using covariance-based Structural Equation Modeling (SEM) with bootstrapped
mediation testing. Results show that In-Group Norms are the strongest predictor of GHPIs,
followed by Eco-Hotel Attitudes, while Perceived Behavioral Control (PBC) has a weaker
but significant effect. Environmental Knowledge predicts all three mediators, and CC-RRPs
predict Attitudes and Norms but not PBC. Crucially, both antecedents affect GHPIs only indirectly, supporting a mediation-based framework. These findings clarify the distinct roles
of Environmental Knowledge as a cognitive antecedent and CC-RRPs as cognitive–affective
evaluations that motivate attitudes and norms, while also highlighting the centrality of
social influence in a Southern European context. Beyond theoretical contributions, the
results underscore the importance of trust and authenticity: addressing greenwashing
through transparent communication and credible certification frameworks is essential to
ensure sustainable hospitality choices.},
publisher = {MDPI},
keywords = {green hotel},
keywords = {sustainability},
keywords = {Theory of Planned Behavior},
title = {Bridging the Attitude–Behavior Gap in Sustainable Tourism: An Extended TPB Model of Green Hotel Purchase Intentions},
doi = {10.3390/tourhosp6040215},
author = {Araújo, Arthur and Andrés Marques, Isabel and López Moreno, Lorenza and Carrasco García, Patricia María},
}