@misc{10481/100892, year = {2025}, url = {https://hdl.handle.net/10481/100892}, abstract = {When it comes to tourists’ selection of the next destination to visit, among the current trends are the search for authenticity and the search for experiences, and technology plays a key role in satisfying both of these desires. The aim of this research is to better understand, from a cross-cultural perspective, how smart technologies may influence the co-creation of tourism experiences and enhance the perception of authenticity that travelers increasingly look for in a tourist destination. The study seeks to determine the moderating role of the tourist’s national culture—in terms of the “uncertainty avoidance” dimension—in the following effects: (a) smart technology use on the consumer’s search for destination authenticity; (b) smart technology use on tourism-experience co-creation; and (c) co-creation on destination perceived authenticity. The results suggest that it is important for destinations and suppliers of tourism services to implement smart technologies that enhance co-creation, as these affect the perceived authenticity of the destination visited—a growing contributor to tourist satisfaction.}, organization = {Grant TED2021-132078B-I00 funded by MCIN/AEI/ 10.13039/501100011033 and by the European Union NextGenerationEU/PRTR; PID2019- 110941RB-I00 funded by the Ministerio de Ciencia, Innovación y Universidades. The study received funding from the University of Granada’s Chair of Tourism Management, Employment and Development.}, publisher = {Sage}, keywords = {smart tourism technology}, keywords = {co-creation}, keywords = {destination perceived authenticity}, keywords = {uncertainty avoidance}, title = {Can smart technologies enhance co-creation and destination perceived authenticity? Culture’s moderating effect}, doi = {DOI: 10.1177/13567667241307393}, author = {Sabiote Ortiz, Carmen María and Coves-Martínez, Ángel L. and Peco Torres, Francisco and Frías Jamilena, Dolores María}, }