@misc{10481/100888,
year = {2020},
month = {12},
url = {https://hdl.handle.net/10481/100888},
abstract = {Traditional spa tourism in Europe is increasingly being redirected to
wellness. Spas are going from being medical centres to having a
recreational-preventive functionality. In Spain, this new trend is
also taking place. However, not all of the country’s spas are this
transition complete. Some spas are still heavily dependent on
traditional thermalists, with an aging profile, who demand
medical treatments for their illnesses. This research analyses the
customer profile of the Alhama de Granada spa (Andalusia,
Spain). In this way, an understanding of the evolution of demand
is obtained, along with the establishing consumer typologies. In
short, the challenges of the Spa’s offer for the future are
identified in light of the changes that are taking place. The
research, in this paper draws upon unpublished data, along with
a key interview with the director who is also the spa doctor.},
keywords = {Health tourism},
keywords = {thermalism},
keywords = {wellness},
keywords = {Andalusia},
keywords = {Alhama de Granada},
title = {Towards wellness? A case study of the profile of tourists visiting a Southern Spanish spa},
doi = {https://doi.org/10.1080/24721735.2020.1857208},
author = {Pinos Navarrete, Aida and Shaw, Gareth and Maroto Martos, Juan Carlos},
}