TY  - JOUR 
AU  - Polo Peña, Ana Isabel
AU  - Andrews, Hazel
AU  - Ortega Llamas, Antonio
PY  - 2023
UR  - https://hdl.handle.net/10481/90209
AB  - This paper examines whether, following a prolonged health crisis, the offer of a tourist destination coupled with the use of health and safety protocols at the destination, influences brand equity and intention to visit. Specifically, it (a) examines...
LA  - eng
PB  - Taylor & Francis
KW  - Outdoor/indoor activities
KW  - Health crisis
KW  - Brand equity
KW  - Intention to visit
KW  - COVID-19
KW  - Experimental design
TI  - The impact of Activity Type and use of health and safety Protocols for destination recovery following a health crisis
DO  - 10.1080/13032917.2023.2186904
ER  -