TY - GEN AU - Vaillant, Yancy AU - Lafuente, Esteban AU - Vendrell-Herrero, Ferrán AU - Bustinza Sánchez, Óscar Fernando PY - 2019 UR - http://hdl.handle.net/10481/55975 AB - Manufacturers are shifting the traditional transactional paradigm by delivering customizedsolutions in a process known as servitization. This study proposes that the competitiveperformance of servitization ... LA - eng KW - Servitization KW - Solution business models KW - Product lifespan KW - Competitive performance TI - Servitization: allowing better solution delivery and performance for manufacturers of longer lifespan products ER -