TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
AU  - Porcu, Lucía
PY  - 2012
UR  - http://hdl.handle.net/10481/34908
AB  - The present paper analyzes whether cultural values and language can influence the way in which information on a website is processed, in terms of perceived risk. An online experiment was conducted, using a sample comprising users from the United...
LA  - eng
KW  - Culture
KW  - Language
KW  - Risk
KW  - Hofstede, Geert
TI  - The effect of culture and language on perceived risk online
ER  -