The impact of Activity Type and use of health and safety Protocols for destination recovery following a health crisis
Metadatos
Mostrar el registro completo del ítemEditorial
Taylor & Francis
Materia
Outdoor/indoor activities Health crisis Brand equity Intention to visit COVID-19 Experimental design
Fecha
2023Referencia bibliográfica
Polo-Peña, A.I., Andrews, H. & Ortega-Llamas, A. (2023) The impact of activity type and use of health and safety protocols for destination recovery following a health crisis, Anatolia, DOI: 10.1080/13032917.2023.2186904
Patrocinador
Conserjería de Transformación Económica, Industria, Conocimiento y Universidades de la Junta de Andalucía (Spain) (Research Projects A-SEJ-462-UGR20); Consejeria de Economia, Innovacion y Ciencia de la Junta de Andalucía (Spain) (Research Project CV20-09357)Resumen
This paper examines whether, following a prolonged health crisis, the offer of a tourist destination coupled with the use of health and safety protocols at the destination, influences brand equity and intention to visit. Specifically, it (a) examines whether the indoor/outdoor activity offers influence brand equity and intention to visit, (b) demonstrates whether health and safety protocols influence brand equity and intention to visit, and (c) tests whether there is a moderating effect by the use of health and safety protocols in destinations specialising in indoor, rather than outdoor, activities. The study is based on an experimental design in which the type of offer (out/indoor activities) and the use of anti-covid protocols versus their non-use were manipulated