Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations
Metadatos
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IMAI Software
Materia
Big data Cloud Architecture Artificial Intelligence Strategy Data Supermarket
Fecha
2019-06-22Referencia bibliográfica
Moreno, C., González, R. A. C., & Viedma, E. H. (2019). Data and artificial intelligence strategy: A conceptual enterprise big data cloud architecture to enable market-oriented organisations. IJIMAI, 5(6), 7-14.
Patrocinador
This paper has been elaborated with the financing of FEDER funds in the Spanish National research project TIN2016-75850-R from Spanish Department for Economy and Competitiveness.Resumen
Market-Oriented companies are committed to understanding both the needs of their customers, and the
capabilities and plans of their competitors through the processes of acquiring and evaluating market information
in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that
one of their main strategic objectives for the next years is to become a truly data-driven organisation in the
current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build
enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial
Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive
to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time
(compared with traditional approaches).