Towards a new conception of value creation: Servitization and digitalization in project based firms
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Galera Zarco, CarlosEditorial
Universidad de Granada
Departamento
Universidad de Granada. Departamento de Organizaciones de EmpresasMateria
Valor (Economía) Economía Gestión Gestión de proyectos Planificación estratégica Relaciones con el cliente Servicio al cliente Tecnologías de la información y la comunicación (TICs) Sistemas de información Análisis de datos Consumidores Arquitectura Proyectos de arquitectura Ingeniería civil
Materia UDC
330 5300
Date
2016Fecha lectura
2016-07-27Referencia bibliográfica
Galera Zarco, C. Towards a new conception of value creation: Servitization and digitalization in project based firms. Granada: Universidad de Granada, 2016. [http://hdl.handle.net/10481/44458]
Sponsorship
Tesis Univ. Granada. Programa Oficial de Doctorado en: Ciencas Económicas y EmpresarialesAbstract
This study goes into the new conceptualization of value creation and
focuses on the need to generate knowledge in the development of Servitization
strategies (Baines et al., 2016a; Vandermerwe & Rada, 1989), as well as on the
need to adapt and extend this strategy to other sectors apart from
manufacturing.
Another motivation behind this research is the need for companies to set
up their business model so that they are able to exploit the potential of existing
and new technologies to extract a value from processes, services and products
in a way that until now was impossible to obtain.
In general, this thesis seeks to put a focus on new value creation
strategies. With particular emphasis on those strategies related to the inclusion
of advanced services that rely on the use of new technologies (Vendrell-
Herrero, Bustinza, Parry, & Georgantzis, 2016)
The main justification of the study is to try to generate knowledge that
will be of use for the management and implementation of this strategic change
and to present their application in the field of Project based firms.