Holistic approach to evaluating servitization: A content, context, process framework

Abstract

The need for a holistic framework for studying organisational transformation towards servitization is implicit. This is particularly relevant as servitization demands consideration of both business model and organisational change. The aim of this paper is to provide an integrative framework that systematically captures and evaluates existing literature on servitization. This has achieved through three main objectives; comprehensively examine the literature in organisational change management that would assist with the selection of the most effective evaluation framework, classify previous studies against the proposed framework through a systematic literature review methodology, and analyse the selected papers and propose future research directions.