@misc{10481/90139,
year = {2021},
url = {https://hdl.handle.net/10481/90139},
abstract = {Purpose – This research aims to determine whether the consumer’s information literacy
self-efficacy plays a role in their intention to resume their consumption of tourist
services—specifically, hotel accommodation—in the context of the ‘new normal’ brought
about by the COVID-19 pandemic.
Design/methodology/approach – A quantitative empirical study is performed on hotel
accommodation consumers, and a structural equation modeling (SEM) analysis is used to
verify the proposed relationships.
Findings – The findings reveal that (i) the tourist’s information literacy self-efficacy—
their ability to find the information they need, use it efficiently, and discount fake news—
positively influences their perception of hotel safety; and (ii) perceived hotel safety
increases tourist intention to return to consuming hotel services.
Originality – This study represents an advance in the literature as it demonstrates—as a
novelty—the vital role of consumer information literacy self-efficacy in encouraging
people to begin visiting hotels again in the ‘new normal’.
Practical implications – The results show how the consumer’s intention to return to
using hotel services can be enhanced thanks to their management of information,
especially in a crisis context. Hotel firms must position the provision of safety information
at the heart of their marketing and communications strategies, and adapt this information
to the different processing capabilities of consumers.
Social implications – This study provides valuable insights into the hotel industry—a
major contributor to GDP and employment worldwide that is being particularly hard-hit
by the COVID-19 crisis.},
organization = {Ministerio de Educación, Cultura y Deporte
(Grant FPU 15/07264)},
organization = {Ministerio de Ciencia e Innovación (PID2019-110941RB-IOO)},
publisher = {Emerald Publishing Limited},
keywords = {COVID-19},
keywords = {Information literacy self-efficacy},
keywords = {Revisit intention},
keywords = {Perceived safety},
keywords = {Hotel firms},
title = {Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context},
doi = {10.1108/IJCHM-03-2021-0397},
author = {Peco Torres, Francisco and Polo Peña, Ana Isabel and Frías Jamilena, Dolores María},
}