@misc{10481/55975,
year = {2019},
month = {6},
url = {http://hdl.handle.net/10481/55975},
abstract = {Manufacturers   are   shifting   the   traditional   transactional   paradigm   by   delivering   customizedsolutions   in   a   process   known   as   servitization.   This   study   proposes   that   the   competitiveperformance of  servitization  is  higher  for  firms  selling  long-lifespan  products as  they enablebetter customization cost recovery. To test this hypothesis, we analyse the moderating role ofproduct   lifespan   on   the   servitization-performance   relationship.   Through   merging   a   uniquesurvey   of   Manufacturing  Multinational   Enterprises  (MMNEs)   and  the   Lifespan   Database   forVehicles, Equipment and Structures (LiVES) a unique sample is created. Analysis of the datashows a positive relationship between servitization and performance. This relationship becomessignificantly stronger for MMNES that sell long-lifespan products. Our findings are robust forcorrelation,   regression   and   structural   equation   modelling   analyses.   This   study   explains   whyservitization   boosts   performance   in   some   industries   but   has   a   neutral   effect   on   others.   Byincluding product lifespan in the equation, we improve understanding of why servitization is anexcellent mechanism for asset management in industrial relationships.},
keywords = {Servitization},
keywords = {Solution business models},
keywords = {Product lifespan},
keywords = {Competitive performance},
title = {Servitization: allowing better solution delivery and performance for manufacturers of longer lifespan products},
author = {Vaillant, Yancy and Lafuente, Esteban and Vendrell-Herrero, Ferrán and Bustinza Sánchez, Óscar Fernando},
}