@misc{10481/34950,
year = {2012},
url = {http://hdl.handle.net/10481/34950},
abstract = {The objective of this paper is to verify the findings obtained by King (2010) in relation to cultural frameworks that are associated with language and apply it to the TAM. In this research we used a sample of 228 users. 119 of them browsed in a web site in Spanish, and the rest did it in English. The findings showed that the language used moderates information processing on the Internet.},
publisher = {Universidade de Trás-os-Montes e Alto Douro},
keywords = {Internet},
keywords = {TAM},
keywords = {Language},
keywords = {Information processing},
keywords = {Hofstede, Geert},
keywords = {Cross-cultural analysis},
keywords = {Estudio cross-cultural},
keywords = {Riesgo percibido},
keywords = {Modelo de Aceptación de la Tecnología (TAM)},
title = {El efecto del marco cultural del idioma sobre el modelo de aceptación de la tecnología},
author = {Alcántara Pilar, Juan Miguel and Barrio García, Salvador Del},
}