TY  - JOUR 
AU  - Blanco Encomienda, Francisco Javier
AU  - Chen, Shuo
AU  - Molina Muñoz, David
PY  - 2024
UR  - https://hdl.handle.net/10481/90651
AB  - Purpose – Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are
becoming increasingly interested in knowing the factors that influence consumers’ purchase intention. This
paper aims to examine the effect of...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Country-of-origin
KW  - Brand image
KW  - Attitude towards the brand
TI  - The influence of country-of-origin on consumers’ purchase intention: a study of the Chinese smartphone market
DO  - 10.1108/APJML-05-2023-0462
ER  -