TY  - CHAP 
AU  - Rey Pino, Juan Miguel
AU  - Montoro Ríos, Francisco Javier
PY  - 2021
UR  - https://hdl.handle.net/10481/88981
AB  - As societies evolve, they become more complex, generating new problems for the public domain, including health, social and economic inequal- ities, and the environment. Social marketing is a subdiscipline of marketing that seeks to address such...
LA  - eng
PB  - Springer
TI  - Social Marketing for the Promotion of Responsible Consumer Behaviors
DO  - https://doi.org/10.1007/978-3-319-71062-4_120-1
ER  -