TY  - JOUR 
AU  - Sánchez Porras, María José
AU  - Martínez Rodrigo, María Estrella
PY  - 2017
UR  - http://hdl.handle.net/10481/54014
AB  - Human beings have multiple resources to transmit emotions. One of them is music which is quite effective in broadcasted publicity. In this work we have studied some of the emotions which can be transmitted by the main constituent elements of music. We...
LA  - eng
PB  - Elsevier
KW  - Music
KW  - Audiovisual Advertising
KW  - Emotions
TI  - Emotional benefits of Coca-Cola advertising music
DO  - https://doi.org/10.1016/j.sbspro.2017.02.227
ER  -