TY - GEN AU - Alcántara Pilar, Juan Miguel AU - Barrio García, Salvador Del PY - 2012 UR - http://hdl.handle.net/10481/34950 AB - The objective of this paper is to verify the findings obtained by King (2010) in relation to cultural frameworks that are associated with language and apply it to the TAM. In this research we used a sample of 228 users. 119 of them browsed in a web... LA - spa PB - Universidade de Trás-os-Montes e Alto Douro KW - Internet KW - TAM KW - Language KW - Information processing KW - Hofstede, Geert KW - Cross-cultural analysis KW - Estudio cross-cultural KW - Riesgo percibido KW - Modelo de Aceptación de la Tecnología (TAM) TI - El efecto del marco cultural del idioma sobre el modelo de aceptación de la tecnología T2 - The cultural framework effect on TAM ER -