TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
PY  - 2013
UR  - http://hdl.handle.net/10481/34909
AB  - The present work examines the effect of the user’s language, as a vehicle for cultural values, on their processing of the information contained within a website. A sample of 491 internet users from two different cultures (British and Spanish) was...
LA  - eng
KW  - Perceived risk online
KW  - Lultural dimensions
KW  - Language
KW  - Online information-processing
KW  - Cross-Cultural Marketing
TI  - The effect of culture and the cultural framework of language on online information - processing
ER  -