TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
AU  - Crespo-Almendros, Esmeralda
PY  - 2011
UR  - http://hdl.handle.net/10481/34609
AB  - Internet has become a global medium, so the Web site design should express the content for all cultures. Although a website can be hosted in Spain, users worldwide can surf on it. Culture could have a great influence on the effectiveness of marketing...
LA  - spa
PB  - GEM Ceuta
KW  - Cultura
KW  - Internet
KW  - TAM
KW  - Usabilidad
KW  - Estudios transculturales
KW  - Planificación estratégica
KW  - Hofstede
KW  - Tecnologías de la información y la comunicación (TIC)
TI  - Factores culturales en el diseño de sitios Web
ER  -