Towards a new conception of value creation: Servitization and digitalization in project based firms Galera Zarco, Carlos Bustinza Sánchez, Óscar Fernando Arias Aranda, Daniel Universidad de Granada. Departamento de Organizaciones de Empresas Valor (Economía) Economía Gestión Gestión de proyectos Planificación estratégica Relaciones con el cliente Servicio al cliente Tecnologías de la información y la comunicación (TICs) Sistemas de información Análisis de datos Consumidores Arquitectura Proyectos de arquitectura Ingeniería civil This study goes into the new conceptualization of value creation and focuses on the need to generate knowledge in the development of Servitization strategies (Baines et al., 2016a; Vandermerwe & Rada, 1989), as well as on the need to adapt and extend this strategy to other sectors apart from manufacturing. Another motivation behind this research is the need for companies to set up their business model so that they are able to exploit the potential of existing and new technologies to extract a value from processes, services and products in a way that until now was impossible to obtain. In general, this thesis seeks to put a focus on new value creation strategies. With particular emphasis on those strategies related to the inclusion of advanced services that rely on the use of new technologies (Vendrell- Herrero, Bustinza, Parry, & Georgantzis, 2016) The main justification of the study is to try to generate knowledge that will be of use for the management and implementation of this strategic change and to present their application in the field of Project based firms. 2017-01-26T08:48:06Z 2017-01-26T08:48:06Z 2016 2016-07-27 info:eu-repo/semantics/doctoralThesis Galera Zarco, C. Towards a new conception of value creation: Servitization and digitalization in project based firms. Granada: Universidad de Granada, 2016. [http://hdl.handle.net/10481/44458] 9788491630159 http://hdl.handle.net/10481/44458 eng http://creativecommons.org/licenses/by-nc-nd/3.0/ info:eu-repo/semantics/openAccess Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License Universidad de Granada