COMPARATIVE STUDY BETWEEN THE THEORY OF PLANNED BEHAVIOUR AND THE VALUE-BELIEF-NORM MODEL REGARDING THE ENVIRONMENT, ON SPANISH HOUSEWIVES? RECYCLING BEHAVIOUR
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AuthorAguilar-Luzón, María del Carmen; García-Martínez, José Miguel Ángel; Calvo-Salguero, Antonia; Salinas-Martínez, José María
Theory of Planned BehaviorValue–Belief–Norm ModelPro-environmental behaviorsHousewives’ Recycling BehaviorSpanish
Aguilar-Luzón, M.C.; García-Martínez, M.A. ; Calvo-Salguero, A. & Salinas-Martínez, J.M. (2012). Comparative study between the theory of planned behaviour and the value-belief-norm model regarding the environment, on spanish housewives' recycling behaviour. Journal of Applied Social Psychology, 42, 2797-2833.
Environmental behaviors have been analyzed from different theoretical models. The theory of planned behavior emphasizes the attitudinal aspects associated with behavior, while the value–belief–norm model regarding the environment focuses on the importance of moral components when setting environmental behaviors in motion. The objective of this study was to analyze both models, comparing both their degree of ﬁt and their predictive power regarding recycling behavior. To do so, we used a sample made up of 154 Spanish housewives. The results indicated that despite the fact that the theory of planned behavior is a general model for predicting and explaining behavior, it has a greater degree of ﬁt and greater capacity to predict recycling behavior than the value–belief–norm model regarding the environment.