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dc.contributor.authorOlvera Lobo, María Dolores 
dc.contributor.authorCastillo-Rodríguez, Celia
dc.date.accessioned2018-11-02T08:37:03Z
dc.date.available2018-11-02T08:37:03Z
dc.date.issued2018-11-20
dc.identifier.citationMaría Dolores Olvera-Lobo & Celia Castillo-Rodr íguez (2018): Dissemination of Spanish SME information through web 2.0 tools, Journal of Transnational Management [http://hdl.handle.net/10481/53592]es_ES
dc.identifier.urihttp://hdl.handle.net/10481/53592
dc.description.abstractDue to the vertiginous development of the so-called informa- tion society, one essential phase of any internationalization process is the establishment of a professional online presence. Such a presence can help small and medium enterprises (SMEs) start implementing their business abroad at a low cost, but possible interactions with users from diverse sociocultural and linguistic contexts must be considered. In this scenario, two resources of great value are social media platforms and web translation and localization processes. This article exam- ines Spanish SME processes of information dissemination and interaction with users on social media and using web transla- tion and localization. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence tends to lack professionalism, strategy, and willingness to interact with users.es_ES
dc.language.isoenges_ES
dc.publisherTaylor&Francis Groupes_ES
dc.subjectSmall and medium enterpriseses_ES
dc.subjectSocial networks 
dc.subjectTranslation
dc.subjectWeb 2.0
dc.subjectWeb localization
dc.titleDissemination of Spanish SME information through web 2.0 toolses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.identifier.doihttps://doi.org/10.1080/15475778.2018.1509422


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