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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/48879

Title: Web Search Volume as a Predictor of Academic Fame: An Exploration of Google Trends
Authors: Vaughan, Liwen
Romero-Frías, Esteban
Issue Date: 2014
Abstract: Searches conducted on Web search engines reflect issues of interest to users and to society in general. Google Trends, which provides information about the queries searched by users of the Google Web search engine, is a rich data source from which a wealth of information can be mined. We investigated the possibility of using Web search volume data from Google Trends to predict academic fame. As queries are language dependent, we studied universities from two countries with different languages, the U.S. and Spain. We found a significant correlation between the search volume of a university name and the university’s academic reputation or fame. We also examined the effect of some Google Trends features, namely limiting the search to a specific country or topic category, on the search volume data. Finally, we examined the effect of university sizes on the correlations found to gain a deeper understanding of the nature of the relationships.
Sponsorship: This study is part of a larger project of Web data mining for business intelligence funded by the Social Sciences and Humanities Research Council of Canada (SSHRC).
Publisher: Association for Information Science and Technology
Description: "This is the peer reviewed version of the following article: Vaughan, L.; Romero-Frías, E. “Web Search Volume as a Predictor of Academic Fame: An Exploration of Google Trends. Journal of the American Society for Information Science and Technology, 65(4): 707-720 (2014), which has been published in final form at http://dx.doi.org/10.1002/asi.23016 . This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."
Keywords: Webometrics
Web search volume
Google trends
University rankings
URI: http://hdl.handle.net/10481/48879
ISSN: 1532-2882
1532-2890
Rights : Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License
Citation: Vaughan, L.; Romero-Frías, E. Web Search Volume as a Predictor of Academic Fame: An Exploration of Google Trends. Journal of the American Society for Information Science and Technology, 65(4): 707-720 (2014). [http://hdl.handle.net/10481/48879]
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