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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/34913

Title: Experience moderation effect on the relationship between usefulness, ease of use and website acceptance
Authors: Castañeda-García, José Alberto
Muñoz Leiva, Francisco
Luque Martínez, Teodoro
Alcántara-Pilar, Juan Miguel
Issue Date: 2005
Abstract: The modelling of acceptance behaviour of new information technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically tests the capacity of Fishbein and Ajzen´s Theory of Reasoned Action (TRA) (1975) and Davis´s Technology Ac-ceptance Model (TAM) (1989) to help understand the determinants of the intention to revisit a website – ease of use and perceived usefulness – focusing on the experience moderation effect. The findings show that a combination of both theories explains the acceptance of a website by Internet users. Furthermore, within the effect of each of the elements of TAM, the user’s experience of the website plays a moderating role. In this regard, ease of use is a more important factor in determining a furure revisit to a website in the case of the less experienced users, while perceived usefulness is a more influential factor in the case of the high experience users.
Keywords: User's experience
Perceived usefulness
Ease of use
Future intention to revisit
URI: http://hdl.handle.net/10481/34913
Citation: Castañeda-García, J.A.; et al. Experience moderation effect on the relationship between usefulness, ease of use and website acceptance. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34913]
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