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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/34609

Title: Factores culturales en el diseño de sitios Web
Authors: Alcántara-Pilar, Juan Miguel
Barrio-García, Salvador del
Crespo-Almendros, Esmeralda
Issue Date: 2011
Abstract: Internet has become a global medium, so the Web site design should express the content for all cultures. Although a website can be hosted in Spain, users worldwide can surf on it. Culture could have a great influence on the effectiveness of marketing efforts in this new medium. The usability is related with the Web design but do different cultures perceived the same level of it? The Web site structure could moderate attitudes towards it and intentions to use it. Two different cultures, Spain and United Kingdom, are compared in this research, finding differences in Hofstede’s dimensions between Internet users and no-users in both countries. Control and risk perceived act in a different ways that another investigators found. And there isn’t significant differences in perceived usability, so it could be said that there is merging a virtual culture values that have to be studied.
Publisher: GEM Ceuta
Keywords: Cultura
Estudios transculturales
Planificación estratégica
Tecnologías de la información y la comunicación (TIC)
URI: http://hdl.handle.net/10481/34609
Citation: Alcántar-Pilar, J.M.; Barrio-García, S.; Crespo-Almendros, E. Factores culturales en el diseño de sitios Web. En: VI International Workshop of Research based on GEM: Interculturality, diversity and entrepreneurship. Ceuta: GEM, 2011. [http://hdl.handle.net/10481/34609]
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