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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/31502

Title: Versioning goods and joint purchase: substitution and complementary strategies
Authors: Martínez-Sánchez, Francisco
Issue Date: 2007
Abstract: We analyze the monopolist’s decision about how to design different versions of a good, i.e. whether to make them substitutes or complements, when consumers can buy them simultaneously. In this context, we find that versioning goods as substitutes or complements may be optimal for the monopolist, and the final result depends on the degree of concavity and convexity of the cost function.
Sponsorship: Financial support from Spanish MCYT under the Project SEJ2007-62081/ECON.
Publisher: Universidad de Granada. Departamento de Teoría e Historia Económica
Series/Report no.: The Papers;07/06
Keywords: Versioning goods
Joint purchase option
Price discrimination
Market segmentation
URI: http://hdl.handle.net/10481/31502
Rights : Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License
Citation: Martínez-Sánchez, F. Versioning goods and joint purchase: substitution and complementary strategies. Universidad de Granada. Departamento de Teoría e Historia Económica (2007). (The Papers; 07/06). [http://hdl.handle.net/10481/31502]
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