SEJ478 - Comunicaciones congresos, conferencias,...https://hdl.handle.net/10481/409312024-03-28T20:56:31Z2024-03-28T20:56:31ZBook of abstracts ICBS22Vendrell-Herrero, FerranBustinza Sánchez, Óscar FernandoOpazo-Basaez, Marcohttps://hdl.handle.net/10481/779272022-12-07T23:13:35ZBook of abstracts ICBS22
Vendrell-Herrero, Ferran; Bustinza Sánchez, Óscar Fernando; Opazo-Basaez, Marco
Treble Innovation Firms: opening innovation frontiers in manufacturingVendrell-Herrero, FerránBustinza Sánchez, Óscar FernandoOpazo-Basaez, Marcohttps://hdl.handle.net/10481/561012021-06-15T13:22:51ZTreble Innovation Firms: opening innovation frontiers in manufacturing
Vendrell-Herrero, Ferrán; Bustinza Sánchez, Óscar Fernando; Opazo-Basaez, Marco
Manufacturing firms can develop three forms of innovation: product, process, and service. Previous research has mostly analysed service innovation in isolation, whilst this study aims at comparing profit position of firms adopting simultaneously all technological innovations (treble innovation firms). Based on the Resource-Based View (RBV) premises, we argue that treble innovation firms can build on innovation cross-fertilization to develop valuable, rare and inimitable resources that translates in to a higher profitability. Furthermore, consistently with RBV, we also expect treble innovation firms to benefit more from open innovation because they can save considerably more in internal R&D development whilst keeping a differentiated offer. We test our hypotheses on a random and representative survey to 423 Spanish manufacturing firms, for which 22% are treble innovators. Our results support our hypotheses. Hence, we find causal evidence supporting that treble innovation firms obtain supernormal profits. Our results also confirm that open innovation positively moderates the relationship between treble innovation firms and performance, but this moderation is significant only when internal R&D expenditures are low.
Servitization: allowing better solution delivery and performance for manufacturers of longer lifespan productsVaillant, YancyLafuente, EstebanVendrell-Herrero, FerránBustinza Sánchez, Óscar Fernandohttps://hdl.handle.net/10481/559752021-06-15T13:22:58ZServitization: allowing better solution delivery and performance for manufacturers of longer lifespan products
Vaillant, Yancy; Lafuente, Esteban; Vendrell-Herrero, Ferrán; Bustinza Sánchez, Óscar Fernando
Manufacturers are shifting the traditional transactional paradigm by delivering customizedsolutions in a process known as servitization. This study proposes that the competitiveperformance of servitization is higher for firms selling long-lifespan products as they enablebetter customization cost recovery. To test this hypothesis, we analyse the moderating role ofproduct lifespan on the servitization-performance relationship. Through merging a uniquesurvey of Manufacturing Multinational Enterprises (MMNEs) and the Lifespan Database forVehicles, Equipment and Structures (LiVES) a unique sample is created. Analysis of the datashows a positive relationship between servitization and performance. This relationship becomessignificantly stronger for MMNES that sell long-lifespan products. Our findings are robust forcorrelation, regression and structural equation modelling analyses. This study explains whyservitization boosts performance in some industries but has a neutral effect on others. Byincluding product lifespan in the equation, we improve understanding of why servitization is anexcellent mechanism for asset management in industrial relationships.
Ambidextrous product-service innovation of MMNEs: Performance implicationsBustinza Sánchez, Óscar FernandoVendrell-Herrero, FerránGomes, Emanuelhttps://hdl.handle.net/10481/524152021-06-15T13:22:51ZAmbidextrous product-service innovation of MMNEs: Performance implications
Bustinza Sánchez, Óscar Fernando; Vendrell-Herrero, Ferrán; Gomes, Emanuel
Contextualizing PSI-performance relationshipBustinza Sánchez, Óscar FernandoVendrell-Herrero, FerránOpazo-Basaez, Marcohttps://hdl.handle.net/10481/524142021-06-15T13:22:50ZContextualizing PSI-performance relationship
Bustinza Sánchez, Óscar Fernando; Vendrell-Herrero, Ferrán; Opazo-Basaez, Marco
The purpose of this paper is to unpack the complexities existing on the relationship between product-service innovation (servitization) and performance. Literature is unconcise about the positive effects of this type of innovation on general performance and we clarify the importance of contextualization. By reviewing the principal papers that have analysed PSI-performance relationship, the main methodological approaches taken, the novel constructs validated, and the role of mediators/moderators found in the servitization literature, we unpack the different PSI-performance relationship according to the context. This review opens interesting avenues of research as it helps to choose between different methods and variables to evaluate PSI-performance relationship, and discover unexplored fields to better ground this relationship. Finally, a call to include solid configurational theories, appropriate fit between theory and measurement techniques, and new sampling strategies for performing longitudinal studies gives a final look to the future in the PSI-performance relationship.