@misc{10481/90651,
year = {2024},
month = {1},
url = {https://hdl.handle.net/10481/90651},
abstract = {Purpose – Due to the intense rivalry in the smartphone market, manufacturers of mobile phones are
becoming increasingly interested in knowing the factors that influence consumers’ purchase intention. This
paper aims to examine the effect of country-of-origin image, brand image and attitude towards the brand on
the purchase intention of smartphone users.
Design/methodology/approach – An empirical study was performed based on the information gathered
from smartphone users. The structural equation modeling (SEM) technique was applied to examine the
hypotheses.
Findings – The authors found that brand image and attitude towards the brand significantly influence
consumer purchase intention. Additionally, there is an indirect effect even when the nation of origin image
does not directly influence the consumer’s purchase intention. Indeed, brand image and attitude towards the
brand act as a mediator between the country-of-origin image and purchase intention.
Originality/value – This study presents a conceptual model on the impact of country-of-origin image on the
propensity of consumers to buy smartphones in a field where little research has been done. The investigation
offers a consumer-focused analysis regarding the country-of-origin image. This suggests a significant shift
from the current strategy, which is frequently centered on the viewpoint of the companies.},
organization = {Research Program from the Faculty of
Education, Economy and Technology of Ceuta},
organization = {Funding for open access charge: Universidad de Granada / CBUA},
publisher = {Emerald Publishing Limited},
keywords = {Country-of-origin},
keywords = {Brand image},
keywords = {Attitude towards the brand},
title = {The influence of country-of-origin on consumers’ purchase intention: a study of the Chinese smartphone market},
doi = {10.1108/APJML-05-2023-0462},
author = {Blanco Encomienda, Francisco Javier and Chen, Shuo and Molina Muñoz, David},
}